The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?
In simple words , your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.
The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.
Defining Your Branding Strategy :
Defining your branding strategy is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:
- What is your company’s mission?
- What are the benefits and features of your products or services?
- What do your customers and prospects already think of your company?
- What qualities do you want them to associate with your company?
For a better branding perspective following points needs to be considered
- Get a great logo.
- Write down your brand messaging.
- Integrate your brand.
- Create a “voice” for your company that reflects your brand.
- Develop a tagline.
- Be true to your brand.
- Be consistent.
Under brand works we do the entire transformation for businesses.
What is brand transformation?
Transformation is the process of identifying the core values of your organization and producing an identical graphical repository. Under Brand Works we do the entire study of your target audience, your products and services, your competitors. We create suitable graphics and implement is over various points and stages in your organization.
Who needs transformation?
- Business start-ups
- Mid-sized to large businesses
Why do you need transformation?
- Improve sales
- Look more professional
- Retain clients
- Outshine competitors
- Exports / Exhibitions / Conferences
- Find better investors / partners
- Improve internal office operations
- Improve & preserve employee relationship
What does it Includes?
A. It includes variety of exercises to understand all about your existing brand image, organizational culture, products or services, clients, competitors
B. Planning and Budgeting for various media options
C. Prototyping graphical options for various medias
D. Implementation of various across the organization at different management and operational levels
What is the level of Involvement to do this?
This may sound bit harsh but it does require your involvement in the process as this not just another DTP work. As a matter of fact we always interact with the higher management. After all what we’ll be making is an outfit for your organization which will go public, so can’t be casual about it.