With the advent of computers, internet and mobiles, the world has shrinked to computers and mobile phones on the go. This new media of internet has helped many companies to achieve success compared to the other media of marketing. The word “Internet Marketing” seemed like a jargon before. It has become an essential one for the success of orginasitaions to succeed in this world where internet is everything. Be it communication via email or chat, sharing documents, or buying the most basic needs to high end products, its all in the internet.
What is Internet marketing, or online marketing? These terms are typically used in conjunction with traditional types of advertising like Print, Electronic and Outdoor. It is referred to as advertising and marketing efforts that make use of the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites or emails.
Internet marketing is a part of electronic media which can also be broken down into more specialized areas :Web marketing, email marketing and social media marketing
Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites. Also online advertising on search engines, and organic search engine results via search engine optimization (SEO)
Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers
Social media marketing
Social media marketing involves both advertising and marketing efforts via social networking sites like Facebook, Twitter, YouTube Digg etc.